June 30, 2017
Welcome to the "New" Cedar Community Brand
Same name, same amazing services, with a fresh new look
When it comes to Cedar Community our name is synonymous with high-quality senior living, in beautiful natural settings, provided with a Christian spirit, and offering some of the most diverse and vibrant lifestyle opportunities in the region. So why would we consider a rebranding of Cedar Community?
We have more competition in the senior services market than ever before. As we looked at the marketplace this past year, and all the competing messages, we felt we needed to refocus our messaging to reflect who we are and how we are different. That led us to assess what we communicate, how we communicate and how we look to the public.
We have worked hard over the past year evaluating our brand and our messaging, and on developing a new look that better reflects who we are. This has been a very thoughtful process that sought to honor our Christian mission and history, while developing a strong message about the unique experience in senior living we provide.
Our mission at Cedar Community is “To model Christ’s love for humanity by creating life enhancing relationships, services and environments.”
Our vision is “To be a place where people live with dignity and respect.”
Our values are:
We fulfill our mission by “loving our neighbor as ourselves” (Matthew 22:39). The golden rule, to “do to others as you would have them do to you,” (Matthew 7:12) guides what we say and do.
Proverbs 10:9 says, “Whoever walks in integrity walks securely.” We hold each other accountable to high ethical and moral standards. We are honest, open and respectful.
Cedar Community is a place to “live more”. Our natural setting reminds us of the beauty and diversity of creation. We share Jesus’s hope “that they may have life, and have it abundantly,” (John 10:10).
Matthew 5:14 says, “You are the light of the world.” We strive for excellence in all things.
The new brand messaging, logo and website are expressions of our values and speak to the mission and vision we aspire to. Going forward, they will showcase our commitment to resident choice and self-determination, spiritual growth and living life to the fullest in natural surroundings.
At Cedar Community, our team members and residents LIVE our values every day as we strive to carry out our mission. We hope you share our excitement for this new direction as we move forward together at Cedar Community, where our residents enjoy, explore and embrace their best life!
Lynn W. Olson
Coach of an Excellent Organization
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