Pretre Wins Milwaukee Business Journal Chief Marketing Officer of the Year Award

 

Nicole Pretre, Vice President of Development at Cedar Community, has been named among the Milwaukee Business Journal’s 2020 Chief Marketing Officer of the Year award winners. The award recognizes the important work of those in senior marketing positions in southeastern Wisconsin.

Pretre is the executive leader of the marketing, sales, and fundraising teams of Cedar Community, where she and her teams have transformed the vision and messaging of Cedar Community’s brand proposition. Under her leadership, the marketing team has won six national Aster Awards for marketing and advertising over the past three years, as well as a national Telly Award for video content. “Nicole’s creative vision and strategic acumen, combined with her broad industry experience has been invaluable to Cedar Community,” says Lynn W. Olson, Chief Executive Officer. “Nicole is truly a 360-business professional who understands how to creatively, strategically, and effectively craft and deliver messaging to propel and support revenue goals across key functional areas.”

Within the greater West Bend community, Pretre serves on the Board of Directors for both the West Bend Area Chamber of Commerce and United Way of Washington County. She is a 2014 graduate of the West Bend Leadership program and has continued to be active in various volunteer and mentorship roles in the community. Additionally, she was awarded the 2017 Champions of Change Emerging Leader Award through the Volunteer Center of Washington County. Pretre, who is also a Credentialed Professional Gerontologist, is regularly consulted as an issue expert and thought-leader in senior living, and is a local, state, and national speaker and educator in senior living and healthcare.

Prior to her professional career in long-term care services, Pretre was an Emmy-nominated television journalist and producer, who holds numerous awards from the Associated Press, the Wisconsin Broadcaster’s Association, and the Milwaukee Press Club.

To be eligible for the award, candidates had to be based in Milwaukee, Waukesha, Walworth, Washington, Ozaukee, Racine, and Kenosha counties and held their current role for at least two years. Candidates were selected from a nomination process with judging conducted by an independent panel.